Market your tech like magic

Proven fractional marketing services when you need them most and at what you can afford.

Increase pipeline size and predictability
Accelerate commercial adoption
Identify your ideal customer and exactly how to sell to them

Implement technology stack for scale
Brand clarity to rise above the noise
Develop an actionable – yet affordable – marketing plan

Launch award winning products with Klapproth Consulting

Market Domination or Market Failure? The Choice is Yours.

Quickly Unlock Your Company’s Full Potential with a Fractional CMO.

For any technology startup, time is not on your side. Your technology is a masterpiece, a solution to a critical problem. But without a clear path to market, it’s like a hidden gem buried deep in the earth. Even worse if your target market is engineers or scientists as they have a language all of their own.

I’m Ken Klapproth, a proven fractional CMO and your experienced miner, equipped with the tools, knowledge, and decades of experience to unearth your product’s and company’s full potential.

Like countless other clients I’ve accelerated to their go-to-market goals, I’ll help you unearth your product’s true value, crafting a compelling narrative that resonates with your target audience. By understanding your customers’ pain points and desires, we’ll position your innovation as the ultimate solution. With strategic guidance on branding, messaging, and go-to-market strategy, we’ll transform your technology from a lab curiosity to a market powerhouse.

Benefits

Been there – done that – multiple times. Tech startups can navigate the complexities of marketing technical and scientific offerings, effectively communicate their value proposition, and achieve sustainable growth leveraging the proven expertise of Klapproth Consulting.

Deep Market Understanding & Segmentation

Define ideal customers, understand their needs, and tailor your approach accordingly.

Effective Communication of Complex Technology

Transform technical specifications into compelling value propositions to educate and engage your target audience.

Sales Enablement and Support

Empower your sales team with tools, training, and process optimization to drive revenue.

Brand Building and Thought Leadership

Build a strong brand, establish thought leadership, and garner media attention.

Data-Driven Marketing & Optimization

Implement a scalable marketing technology stack capturing the precise data to optimize marketing campaigns and maximize your ROI.

Resource Optimization and Scalability

Target the right channels to build scalable, high-performing sales and marketing team and optimize marketing spend for greatest return.

Clients Served

Consistently helping innovative technology companies accelerate marketing-generated growth and commercial adoption is what I do.

Testimonials

From Concept to Cash – Klapproth Consulting Maximizes Client’s Go-to-Market Goals and ROI.

“Problem-solving strategist.”

“Ken has an outstanding ability to reduce complexity, which is invaluable in creating go-to-market strategies that both enables internal sales stakeholders and clearly articulates product value to the market.”

Matt W.
Dir. Product Management/ Elsevier

“Agile, strategic leader.”

“Ken is both strategic and detail oriented, hands-on and a natural leader. With his sharp focus on the company’s strategic objectives, Ken is an incredible asset to the company and I have enjoyed both working with and learning from him.”

Rebecca H.
VP Marketing / IMC

“Delivering growth and acquisition”

“Invention Machine had two commercial objectives: grow license sales and be acquired. Ken not only crafted the marketing strategy successfully contributing to both, but also had the skills to roll up his sleeves and get the job done.”

Don F.
EVP Finance / IMC

“Versatile marketing champion”

“When it’s a new challenge, Ken will be the first to roll up his sleeves and to try something new to bring a product or service the attention it deserves. He is an incredibly hard worker, and his loyalty and dedication make him an invaluable asset.”

Catherine A.
PR Consultant / SHIFT

“Translates complexity into profit”

“Ken’s depth of knowledge on all things marketing paired with his engineering background are an asset for any deep tech company seeking to amplify their marketing. He is a master at understanding extremely complex topics/products and has a unique ability that translates into a refined, profitable marketing strategy.”

Leanne Hersey recommends Klapproth Consulting

Leanne H.
VP Marketing / Aclarity

“Drives results with strategic precision”

“Ken has marketing expertise adapted to promoting advanced technology or complex products and services, in particular for engineering and scientific audiences. He is passionate about helping clients drive material results using the appropriate marketing strategy, positioning, and messaging. If you need a fractional CMO, consider Klapproth Consulting as Ken has the experience to make a difference.”

Pam Santos recommends Klapproth Consulting

Pam S.
Non-profit Board

“Translates complexity into profit”

“Ken embodies leadership. I was immediately impressed by Ken’s collaborative mindset and work ethic. Refreshing, to say the least. Ken worked side by side with our team, with a motto of “don’t suffer in silence”. He let us know on day one that if we were struggling, he wanted it on his radar so he could help us. Luckily, Ken was so in tune with our team that it never got to that point. Ken is smart, engaging, and bursting with experience and strategic thinking that will contribute exponentially to any team.”

Caitlin Bricker recommends Klapproth Consulting

Caitlin B.
Founder / Soil & Spirit

“Simplifies complexity, engages team with strategic precision”

“I had the pleasure to work with Ken and I strongly recommend Ken for any marketing management role. Ken was always thoughtful and a great speaker. He managed to build a marketing culture that every employee was part of! Using his communication skills he managed to simplify most complex marketing principles and make them accessible to everyone.”

Moussa Ndiaye recommends Klapproth Consulting

Moussa NS.
Deputy GM / Tesseract Co

“Market-Maker Who Transforms Complex Products”

“Ken Klapproth isn’t just a product whisperer; he’s a market-maker. At Proficiency, his strategic alignment between product management and professional services didn’t just close deals—it redefined and accelerated them. Ken’s ability to translate complex software into game-changing business solutions turned our collaboration into a blueprint for success. If you’re ready to elevate your product’s market impact, partnering with Ken is the move that’ll set you apart.”

Alex Z.
VP Strategic Biz Dev/ Tempo Software

“Smart, Innovative Marketer Delivering 120%”

“Ken Klapproth has a “roll up his sleeves” attitude by leveraging both his creative and engineering sensibilities. He comes to the table with smart and innovative marketing approaches and always sets realistic expectations. Ken’s extensive knowledge of marketing, tools and managing projects ensures 120% for all engagements. His wit both verbally and written always brings a smile to my face. I look forward to every email and discussion I have with him. I highly recommend Ken to anyone looking to achieve successful marketing initiatives—with Ken, anything is possible!”

Tracey G.
Chief Creative / Digital Artisans

“Engineering Savvy Meets Marketing Mastery”

“I had the good fortune, twice in my career, to work with Ken. Ken has both deep engineering and marketing experience, not unique, but a powerful combination. He is very results oriented and stays focused on the delivering the value of his efforts. His background enables him to gain a deep understanding of the target audience, enabling him to fulfill the buyer’s specific needs through his marketing plans. Ken is a pleasure to work with, dependable, thoughtful, self starting and always keeping the customer at the center of attention.”

Scott B.
Board Member/ Stellix Group

“Dynamic Marketer Who Drives Growth and Differentiation”

“Ken is a dynamic Marketing executive. Highly recommend for all aspects of Marketing. Ken and I worked together in a business unit where Ken led Marketing and I had P&L responsibilities. I found Ken and his team were effective partners in helping us expand share-of-wallet with existing clients, acquire new logos, and in introducing new solutions in the market. He also helped us think through our branding and how we effectively communicate our brand in a differentiated way. As a person, he is both thoughtful, kind, trusted, and effective leader.”

Prabhu N.
Principal, Digital Solutions / BCG

“Master Marketer Who Drives Growth”

“Ken is a highly competent marketing professional, who really knows how to help companies grow through attracting more customers and optimizing their processes for success. He has a knack for understanding the value that exists to the potential customers for innovative products or services and is very effective at crafting impactful messaging throughout the whole customer journey, that resonates with the target market. I can thoroughly recommend Ken and hope I get to work with him again.”

Tom Eldridge recommends Klapproth Consulting to drive business growth.

Tom E.
Director BizDev / HydroGraph Clean Power Inc.

“Visionary Marketer Who Turns Complex Tech into Breakthrough Strategies—With a Side of Humor”

“I had the privilege of working with Ken when we both did technical marketing at SDRC. Ken is the epitome of those words, “technical” and “marketing”. His ability to completely understand complex technologies and then turn that into effective marketing is unsurpassed. He is also very creative. He created compelling, visual wire frame applications that illustrated the future direction of many of SDRC’s products. At the same time, he was always customer focused and able to quickly understand how to best provide real value. I highly recommend Ken for helping companies develop strategies and market their products or services. Plus, he is hilarious.”

David MacKenzie recommends Klapproth Consulting for new product introduction strategies.

David M.
VP Product Development / PRODIGY

“From Chaos to Clarity – Ken Gets It Done”

“In a fast changing, unstructured, startup environment, Ken was the steady hand that transformed fragmented marketing efforts into a powerful, unified strategy. His leadership and strategic vision didn’t just align teams—they drove real results. If you need marketing that cuts through the noise, Ken’s the one to call.”

Tom E.
CFO / Consultant.

“Marketing Alchemist – Turning Strategy into Success”

“Ken doesn’t just market—he transforms. His results-driven approach took our Food Safety SaaS project from vision to victory, exceeding KPIs and inspiring the team along the way. If you need a leader who drives growth, fosters innovation, and makes the impossible happen, Ken’s your guy.”