When you think of the word “brand,” what comes to mind? If your answer revolves around logos, fonts, or color schemes, you might be overlooking the bigger picture. Your brand isn’t just a visual identity—it’s what people say about you when you’re not in the room. In the B2B world, where trust and relationships are […]
Monthly Archives: August 2024
23
Aug
Aug
Harsh reality time: People don’t care about your product. They care about their problems. It’s a harsh truth, but one that every company needs to embrace. You might have the most innovative, groundbreaking product on the market, but if your messaging is focused solely on its features and benefits, you’re missing the mark. Why? Because […]
19
Aug
Aug
We live in an age of data abundance. Marketers are drowning in insights, analytics, and metrics. From engagement platforms to CRM systems, the tools promise to illuminate the perfect path to customer hearts and minds. But here’s a hard truth: excessive data can be a double-edged sword. Too often, we find ourselves paralyzed by the […]
14
Aug
Aug
It should be intuitively obvious, but launching complex, technologically advanced products is dramatically different than a lifestyle brand. From the heady days of dot-com euphoria to the sobering realities of the Great Recession, I’ve helped many emerging brands and one constant remains: revenue is the lifeblood of a business. Yet, many startups get caught up […]
14
Aug
Aug
In the dizzying, dopamine-driven world of digital marketing, it’s easy to get caught up in the latest shiny object. Instagram reels, TikTok trends, YouTube shorts – they’re all captivating, and they can certainly drive traffic. But let’s be clear: they are channels, not strategies. I’ve seen countless marketing fads come and go in my three […]