Your mom was right — nobody talks to strangers. This simple truth applies to advertising, especially in high-tech industries like enterprise software, automotive, and manufacturing. Engineers and scientists aren’t quick to trust marketing claims, and why should they? Trust in advertising is earned over time, not with one flashy social post or viral video. The […]
Monthly Archives: September 2024
23
Sep
Sep
In today’s hyper-competitive tech landscape, the market is crowded, loud, noisy, and chaotic. Startups burst onto the scene with fresh ideas but quickly realize the challenge isn’t just having a great product. It’s about telling the world why your product matters—and why no one else can say the same. Here’s the hard truth: if you […]
16
Sep
Sep
As a technology startup, you’ve developed a killer and unique product. But the real question is: How do you communicate its value to your prospective clients? The answer lies in a simple choice. Do you present the “carrot” — the sweet promise of positive outcomes? Or do you wield the “stick” — the warning of […]
09
Sep
Sep
Technology startups often fall into the trap of believing that channel partners are motivated by innovation, product fit, or even a shared vision. While those factors may open the door, they won’t keep the door open. The hard truth? Channel partners are coin operated. They’re driven by one thing above all: making money. You might […]
02
Sep
Sep
All brands yearn to be memorable, making the temptation to craft a catchy slogan is ever-present. We’ve all seen the allure: a clever phrase that rolls off the tongue, sticks in the memory, and—if we’re lucky—becomes synonymous with a brand. But while a catchy slogan might win you a few points in a marketing meeting, […]