In the B2B technology world, complexity is a given. But when technical jargon takes center stage, potential customers can feel like they’re being left in the dark. Instead of driving home the value of a product, overly technical language often just obscures it. So how do we bridge this gap and help customers see the […]
Monthly Archives: October 2024
Awareness, Messaging, Positioning
Eyeballs for Pennies – How to Generate Early Demand for Complex Solutions Without a Massive Budget
21
Oct
Oct
When you’re selling a complex product, your target buyers need to understand its value, but that doesn’t mean you need a million-dollar marketing budget. In fact, with the right strategies, you can generate demand on a shoestring budget. If you’re a tech startup, especially in the B2B space, pay attention—here’s how to grab eyeballs without […]
14
Oct
Oct
Time to tear off the band-aid. Your product might be the next big thing in tech, but the way you present it? Yawn-inducing. It’s not that you don’t have groundbreaking technology or fascinating ideas—it’s that your presentations are crammed with technobabble, geek speak, and assumptions that your audience gets it. Spoiler: they don’t. Here’s the […]
04
Oct
Oct
Let’s be blunt: if your product messaging isn’t hitting your ideal customer’s pain points—precisely—you’re wasting time and money. Spray-and-pray approaches to marketing are dead, especially in the competitive tech startup space. More isn’t better. It’s just more noise. Startups are notorious for broad messaging that tries to be “all things to all people,” and it’s […]