Enterprise software sales are notorious for their glacial pace. Complex buying processes, multiple stakeholders, and cautious budget decisions mean sales cycles can stretch from months to years. But as a newcomer, you don’t have the luxury of time. You need results – and fast. Here’s how to tackle the beast and speed up your sales. […]
Monthly Archives: November 2024
New Product Introduction, Value Proposition
Hacking the Hunt – Clever Ways to Win Your First Niche Customers
18
Nov
Nov
Launching your dream product is exhilarating—until you hit the ‘who cares?’ wall. Here’s how to identify and connect with early adopters without setting your budget on fire. Key Takeaway: Your first customers should be your best co-creators. Test small, fail fast, and iterate quickly. When in doubt, remember—your product isn’t the hero yet. Their problem […]
11
Nov
Nov
If you want to pull your prospects deeper into your sales funnel, middle of the funnel (MOFU) content is where you start working real magic. In the psychology of buying, MOFU is the stage of the marketing funnel where potential customers are considering a purchase. Prospects are no longer in the awareness stage and are […]
Execution, Positioning, Value Proposition
Your Foolproof Formula for Crafting Compelling Value Propositions
04
Nov
Nov
Crafting a value proposition that hits hard with your audience requires more than just a catchy slogan. A great value proposition is the ultimate elevator pitch—one that identifies the target, defines the problem, and positions your product as the only solution with a clear, measurable benefit. So, here’s a foolproof formula to cut through the […]