For most startups, the founder is initially the most effective salesperson – carrying all of the passion for their brainchild in every conversation. Transitioning from founder-led sales to a scalable, repeatable sales process is a pivotal milestone for technology startups aiming to accelerate growth and achieve market dominance. This evolution involves shifting from the founder’s […]
Monthly Archives: December 2024
Awareness, Brand, Go-to-Market Strategy, Messaging, Value Proposition
Branding Your Breakthrough – When Tech Startups Should Go All In
24
Dec
Dec
Frankly, no – you can’t wait to get your branding right. Particularly for technology startups, timing is everything – especially when it comes to branding. Whether it was Tesla with electric vehicles, Oculus with VR headsets, or Dropbox with cloud storage, each was successful at generating significant hype, anticipation, and customer affinity through strategic marketing […]
Awareness, Execution, Go-to-Market Strategy, Lead Generation, New Product Introduction
Become Buzz-worthy – Create Demand for Products No One Knows They Need (Yet)
16
Dec
Dec
When money is no object, generating initial buzz is easy – just run a 60-second spot during the Super Bowl like Coinbase did in 2022. Nothing more than a floating QR code which took scanners to a promotional website, it generated so much traffic it crashed their app. For the majority of companies launching a […]
Execution, Go-to-Market Strategy, New Product Introduction, Positioning, Sales
Chasing Sales Without Losing Your Product’s Soul
09
Dec
Dec
In the rush to bring an innovative product to market, many B2B technology startups fall victim to a common pitfall: over-engineering their solution based on early customer feedback. While being receptive to input is crucial, bending too much to demands for additional features can derail your minimum viable product (MVP) strategy and delay market traction. […]
Brand, Content Strategy, Execution, New Product Introduction, Positioning
Putting the Cart Before the Horse – How To Build Trust in Your Tech Solution Before Having a Reputation
02
Dec
Dec
Launching a new product in a competitive B2B technology market without an established reputation is like walking a tightrope in a storm. But trust is the net that can catch you—and trust is built through deliberate actions, not hope. Here’s how startups can cultivate confidence in their offerings, even before earning an industry reputation. 1. […]