So, you think your B2B tech startup’s next-gen widget is the iPhone of [insert niche]? Newsflash: your hero fantasies won’t pay the bills. Crossing the chasm from idea to adoption isn’t about revolutionary press events – it’s about carving your own identity in a herd of look-alikes. First truth: B2B buyers aren’t dazzled by specs […]
Monthly Archives: July 2025
Brand, Content Strategy, Go-to-Market Strategy, Marketing Strategy, Messaging, Positioning, Uncategorized, Value Proposition
Your Competitor’s Marketing Sucks. So Why Does Yours Look the Same?
09
Jul
Jul
“Never publish an ad that your competitor can sign!” – sage advise from a mentor that still serves me well today. To be blunt: if your brand looks like everyone else’s, you’re feeding the very beast you’re trying to slay. Founders of B2B tech startups, hear me – the biggest mistake isn’t being bad; it’s […]