Working together is easy – my goal is to keep it simple by offering project-based, retainer-based, or even hourly rates. We’ll work closely together to define a scope of work and timeframe that serves your go-to-market goals, timeframe, and budget.

Whether you are early stage, late stage, vetting an idea, or pivoting to something new, your go-to-market goal is unique, so we’ll develop an engagement model that fits with agreed upon KPI’s to make sure we’re measuring progress and remaining on track.

From advising to coaching and even actively serving on your executive team, together we’ll choose an approach to appropriately serve your organization. I’ve successfully run marketing for one-person startups to multinational companies so I’m confident we can tailor an approach that works for you.

Working with high-tech companies in many industries for more than 30 years, I’ve been the signatory of countless agreements and have authored quite a few. I understand that confidential information is the lifeblood of technology companies, so treat it in strictest confidence. Your paper or mine, I’ll ensure yours is protected contractually and physically.

Measuring success fundamentally comes down to clearly understanding your go-to-market goal and choosing the appropriate key performance indicators (KPIs) that go beyond “feel good” metrics to measure bottom line success. Critical business indicators such as revenue growth, market share, customer acquisition cost, qualified leads, meeting/demos set, or customer lifetime value can all give an indication of value delivered to the business. Ideally, these metrics can be instrumented in your technology stack so capture and reporting automated.

As a fractional CMO, you receive the expertise of a 30+-year C-level executive without the full-time salary or the overhead costs and – if things don’t go as planned – the sunk cost of severance. Depending upon the engagement, you could have a seasoned pro for less than the cost of an entry-level marketer with no ramp up delay.