Category Archives: Content Strategy

Content Strategy, Lead Generation

By Hook Then Crook: How to Entice More Meetings with MOFU Content

Posted on by Ken Klapproth
Give them a taste, but keep them wanting more by engineering your funnel through compelling MOFU content with help from Klapproth Consulting.
11
Nov

If you want to pull your prospects deeper into your sales funnel, middle of the funnel (MOFU) content is where you start working real magic. In the psychology of buying, MOFU is the stage of the marketing funnel where potential customers are considering a purchase. Prospects are no longer in the awareness stage and are […]

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