Harsh reality time: People don’t care about your product. They care about their problems. It’s a harsh truth, but one that every company needs to embrace. You might have the most innovative, groundbreaking product on the market, but if your messaging is focused solely on its features and benefits, you’re missing the mark. Why? Because […]
Category Archives: Messaging
Posts concerning marketing activities categorized within messaging.
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Aug
Aug
In the dizzying, dopamine-driven world of digital marketing, it’s easy to get caught up in the latest shiny object. Instagram reels, TikTok trends, YouTube shorts – they’re all captivating, and they can certainly drive traffic. But let’s be clear: they are channels, not strategies. I’ve seen countless marketing fads come and go in my three […]