Ignore your insiders, staff, investors, and consultants – early adopters are your secret sauce. These tech-savvy trailblazers aren’t just your first customers; they are your unofficial product testers, marketers, and fan club all rolled into one. By tapping into their nerdy enthusiasm and sharp feedback, you can refine your product and craft a killer unique […]
Category Archives: New Product Introduction
Execution, Go-to-Market Strategy, New Product Introduction, Product Development
How to Stop Your Product from Becoming a Swiss Army Knife of Mediocrity
12
Jan
Jan
In the relentless pursuit of innovation, technology startups often fall prey to “feature creep” – the gradual addition of unnecessary features that dilute a product’s core value. This well-intentioned expansion can lead to bloated products, resource drain, and a muddled value proposition. To maintain focus during growth, startups must vigilantly guard their core mission. Feature […]
Awareness, Execution, Go-to-Market Strategy, Lead Generation, New Product Introduction
Become Buzz-worthy – Create Demand for Products No One Knows They Need (Yet)
16
Dec
Dec
When money is no object, generating initial buzz is easy – just run a 60-second spot during the Super Bowl like Coinbase did in 2022. Nothing more than a floating QR code which took scanners to a promotional website, it generated so much traffic it crashed their app. For the majority of companies launching a […]
Execution, Go-to-Market Strategy, New Product Introduction, Positioning, Sales
Chasing Sales Without Losing Your Product’s Soul
09
Dec
Dec
In the rush to bring an innovative product to market, many B2B technology startups fall victim to a common pitfall: over-engineering their solution based on early customer feedback. While being receptive to input is crucial, bending too much to demands for additional features can derail your minimum viable product (MVP) strategy and delay market traction. […]
Brand, Content Strategy, Execution, New Product Introduction, Positioning
Putting the Cart Before the Horse – How To Build Trust in Your Tech Solution Before Having a Reputation
02
Dec
Dec
Launching a new product in a competitive B2B technology market without an established reputation is like walking a tightrope in a storm. But trust is the net that can catch you—and trust is built through deliberate actions, not hope. Here’s how startups can cultivate confidence in their offerings, even before earning an industry reputation. 1. […]
New Product Introduction, Value Proposition
Hacking the Hunt – Clever Ways to Win Your First Niche Customers
18
Nov
Nov
Launching your dream product is exhilarating—until you hit the ‘who cares?’ wall. Here’s how to identify and connect with early adopters without setting your budget on fire. Key Takeaway: Your first customers should be your best co-creators. Test small, fail fast, and iterate quickly. When in doubt, remember—your product isn’t the hero yet. Their problem […]