What does Marketing have to do with managing complex procurement processes with prospective clients? If your gut reaction is, “nothing,” then you’re dooming your Sales organization to a guaranteed glacial pace. Navigating the labyrinthine procurement processes of corporate giants can be a Herculean task for nimble startups. Yet, with the right strategies, preparation, and sales […]
Category Archives: Sales
Brand, Content Strategy, Execution, Go-to-Market Strategy, Lead Generation, Messaging, Sales
Curating Trust – Engineering More Growth from Testimonials
19
Feb
Feb
The internet is basically a carnival of overhyped marketing claims—every SaaS solution is “game-changing,” every enterprise platform is “revolutionary,” and somehow, every product is “the industry leader.” Prospects have heard it all before, and frankly, they don’t believe us anymore. The only thing they do believe? Proof. And nothing delivers proof better than customer success […]
Execution, Go-to-Market Strategy, Lead Generation, Sales, Uncategorized
Stop Selling Alone – How to Clone Your Founder Sales Genius
29
Dec
Dec
For most startups, the founder is initially the most effective salesperson – carrying all of the passion for their brainchild in every conversation. Transitioning from founder-led sales to a scalable, repeatable sales process is a pivotal milestone for technology startups aiming to accelerate growth and achieve market dominance. This evolution involves shifting from the founder’s […]
Execution, Go-to-Market Strategy, New Product Introduction, Positioning, Sales
Chasing Sales Without Losing Your Product’s Soul
09
Dec
Dec
In the rush to bring an innovative product to market, many B2B technology startups fall victim to a common pitfall: over-engineering their solution based on early customer feedback. While being receptive to input is crucial, bending too much to demands for additional features can derail your minimum viable product (MVP) strategy and delay market traction. […]
25
Nov
Nov
Enterprise software sales are notorious for their glacial pace. Complex buying processes, multiple stakeholders, and cautious budget decisions mean sales cycles can stretch from months to years. But as a newcomer, you don’t have the luxury of time. You need results – and fast. Here’s how to tackle the beast and speed up your sales. […]
- 1
- 2