You’ve built the next quantum-leap in biotech, AI, or industrial automation. Congrats. But guess what? That’s not enough – at least not initially. To make PEOPLE care, you’ve got to tell a story. You can’t pitch “the science”. Here’s why: Even the most buttoned-up technical buyers are human. Neuroscience says stories fire up smell, sound, […]
Tag Archives: B2B startup marketing
Execution, Marketing Strategy, Onboarding, Sales, Sales Enablement
Your First Big Deal Isn’t a Lottery Ticket — It’s a Landmine (Step Carefully)
23
Apr
Apr
Oh, SNAP – they actually asked for a proposal – now what? Securing your first enterprise client is a monumental milestone for any B2B technology startup. It’s not just about the revenue; it’s about validation, credibility, and the gateway to scaling your business. However, navigating this journey requires strategic planning, keen negotiation, and meticulous onboarding. […]