All brands yearn to be memorable, making the temptation to craft a catchy slogan is ever-present. We’ve all seen the allure: a clever phrase that rolls off the tongue, sticks in the memory, and—if we’re lucky—becomes synonymous with a brand. But while a catchy slogan might win you a few points in a marketing meeting, […]
Tag Archives: Brand identity
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Aug
Aug
When you think of the word “brand,” what comes to mind? If your answer revolves around logos, fonts, or color schemes, you might be overlooking the bigger picture. Your brand isn’t just a visual identity—it’s what people say about you when you’re not in the room. In the B2B world, where trust and relationships are […]