If you could double, triple, or even quintuple your sales team at no cost and have them bring along a rolodex of existing customers, would you? For technology companies who’ve proven they have a marketable – and salable product – collaboration through a partner ecosystem can be gasoline on the fire. Enter the partner ecosystem: […]
Tag Archives: Channel Partners
09
Sep
Sep
Technology startups often fall into the trap of believing that channel partners are motivated by innovation, product fit, or even a shared vision. While those factors may open the door, they won’t keep the door open. The hard truth? Channel partners are coin operated. They’re driven by one thing above all: making money. You might […]