You’ve built the next quantum-leap in biotech, AI, or industrial automation. Congrats. But guess what? That’s not enough – at least not initially. To make PEOPLE care, you’ve got to tell a story. You can’t pitch “the science”. Here’s why: Even the most buttoned-up technical buyers are human. Neuroscience says stories fire up smell, sound, […]
Tag Archives: Customer-Centric Messaging
Messaging, Positioning
Simplifying Complex Features: Bridging the Gap Between Technical Jargon and Clear Customer Value
28
Oct
Oct
In the B2B technology world, complexity is a given. But when technical jargon takes center stage, potential customers can feel like they’re being left in the dark. Instead of driving home the value of a product, overly technical language often just obscures it. So how do we bridge this gap and help customers see the […]