Tag Archives: customer insights

They Bought First, They Speak Tech – Now Let Them Write Your Marketing Copy

Mine your most effective unique positioning from your early adopters with expert help from Klapproth Consulting.

Ignore your insiders, staff, investors, and consultants – early adopters are your secret sauce. These tech-savvy trailblazers aren’t just your first customers; they are your unofficial product testers, marketers, and fan club all rolled into one. By tapping into their nerdy enthusiasm and sharp feedback, you can refine your product and craft a killer unique […]