Tag Archives: Engineering Marketing Strategy

Execution, Marketing Strategy, Onboarding, Sales, Sales Enablement

Your First Big Deal Isn’t a Lottery Ticket — It’s a Landmine (Step Carefully)

Posted on by Ken Klapproth
Keep your first big client from going south with expert help from Klapproth Consulting to negotiate like your future depends on it.
23
Apr

Oh, SNAP – they actually asked for a proposal – now what? Securing your first enterprise client is a monumental milestone for any B2B technology startup. It’s not just about the revenue; it’s about validation, credibility, and the gateway to scaling your business. However, navigating this journey requires strategic planning, keen negotiation, and meticulous onboarding. […]

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Content Strategy, Lead Generation

By Hook Then Crook: How to Entice More Meetings with MOFU Content

Posted on by Ken Klapproth
Give them a taste, but keep them wanting more by engineering your funnel through compelling MOFU content with help from Klapproth Consulting.
11
Nov

If you want to pull your prospects deeper into your sales funnel, middle of the funnel (MOFU) content is where you start working real magic. In the psychology of buying, MOFU is the stage of the marketing funnel where potential customers are considering a purchase. Prospects are no longer in the awareness stage and are […]

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