You’ve built the next quantum-leap in biotech, AI, or industrial automation. Congrats. But guess what? That’s not enough – at least not initially. To make PEOPLE care, you’ve got to tell a story. You can’t pitch “the science”. Here’s why: Even the most buttoned-up technical buyers are human. Neuroscience says stories fire up smell, sound, […]
Tag Archives: Explosive Business Growth
Execution, Marketing Strategy, Onboarding, Sales, Sales Enablement
Your First Big Deal Isn’t a Lottery Ticket — It’s a Landmine (Step Carefully)
23
Apr
Apr
Oh, SNAP – they actually asked for a proposal – now what? Securing your first enterprise client is a monumental milestone for any B2B technology startup. It’s not just about the revenue; it’s about validation, credibility, and the gateway to scaling your business. However, navigating this journey requires strategic planning, keen negotiation, and meticulous onboarding. […]
Execution, Go-to-Market Strategy, Marketing Strategy, Pricing Strategy, Sales, Sales Enablement
Your Product is Great, It’s Just Not Worth Buying
09
Apr
Apr
Congratulations! You’ve developed a groundbreaking B2B technology product that could revolutionize the industry. But there’s a hitch—your sales are as flat as a pancake. The culprit? Your pricing strategy. Let’s dive into the art and science of setting, testing, and refining your pricing to ensure your product isn’t just great, but also irresistibly purchasable. The […]
23
Sep
Sep
In today’s hyper-competitive tech landscape, the market is crowded, loud, noisy, and chaotic. Startups burst onto the scene with fresh ideas but quickly realize the challenge isn’t just having a great product. It’s about telling the world why your product matters—and why no one else can say the same. Here’s the hard truth: if you […]