Early adopters are usually more than happy to agree with testing your new, promising technology, but why stop there? They’re not just your first customers – they’re your most credible storytellers. Their unfiltered feedback carries an authenticity that no marketing copy can match. When they talk about your product, people listen. Instead of relying solely […]
Tag Archives: Guerrilla Marketing
Brand, Execution, Go-to-Market Strategy, Messaging, Positioning
The Proven Formula to Stand Out – Stop Trying to Be Everything to Everyone
26
Feb
Feb
Rising above the noise is simple, refuse to participate. There’s no arguing that today’s B2B technology landscape is saturated – particularly for AI – but startups have always faced formidable challenges of distinguishing themselves without succumbing to the pitfalls of overpromising or overspending. The key lies in strategic, cost-effective marketing that highlights genuine value and […]
Awareness, Execution, Go-to-Market Strategy, Lead Generation, New Product Introduction
Become Buzz-worthy – Create Demand for Products No One Knows They Need (Yet)
16
Dec
Dec
When money is no object, generating initial buzz is easy – just run a 60-second spot during the Super Bowl like Coinbase did in 2022. Nothing more than a floating QR code which took scanners to a promotional website, it generated so much traffic it crashed their app. For the majority of companies launching a […]