Ignore your insiders, staff, investors, and consultants – early adopters are your secret sauce. These tech-savvy trailblazers aren’t just your first customers; they are your unofficial product testers, marketers, and fan club all rolled into one. By tapping into their nerdy enthusiasm and sharp feedback, you can refine your product and craft a killer unique […]
Tag Archives: High-Tech Marketing
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Sep
Sep
Your mom was right — nobody talks to strangers. This simple truth applies to advertising, especially in high-tech industries like enterprise software, automotive, and manufacturing. Engineers and scientists aren’t quick to trust marketing claims, and why should they? Trust in advertising is earned over time, not with one flashy social post or viral video. The […]