So, you think your B2B tech startup’s next-gen widget is the iPhone of [insert niche]? Newsflash: your hero fantasies won’t pay the bills. Crossing the chasm from idea to adoption isn’t about revolutionary press events – it’s about carving your own identity in a herd of look-alikes. First truth: B2B buyers aren’t dazzled by specs […]
Tag Archives: ideal customer profile
Execution, Go-to-Market Strategy, Lead Generation, Sales, Uncategorized
Stop Selling Alone – How to Clone Your Founder Sales Genius
29
Dec
Dec
For most startups, the founder is initially the most effective salesperson – carrying all of the passion for their brainchild in every conversation. Transitioning from founder-led sales to a scalable, repeatable sales process is a pivotal milestone for technology startups aiming to accelerate growth and achieve market dominance. This evolution involves shifting from the founder’s […]