A seasoned product executive colleague I know lives by the mantra, “Steal all good ideas.” For product, this is certainly sage advice, but not necessarily efficient when it comes to facing competitive threats and can unnecessarily burn a startup’s precious time and resources when not a priority. Founders must remain aware that the B2B battlefield […]
Tag Archives: product-market fit
Content Marketing, Execution, Go-to-Market Strategy, Messaging, Positioning, Value Proposition
Your Customers Don’t Want a Platform. They Want a Solution to a $10M Problem
14
May
May
First things first: stop calling it a platform. No one cares. Look, I get it. You didn’t spend three years in a lab, on a whiteboard, or buried in code just to slap a few features into a single-purpose tool. You built a platform. Something elegant. Modular. Future-proof. Your baby can do anything. But here’s […]
Content Strategy, Go-to-Market Strategy, Messaging, New Product Introduction, Positioning, Value Proposition
They Bought First, They Speak Tech – Now Let Them Write Your Marketing Copy
05
Mar
Mar
Ignore your insiders, staff, investors, and consultants – early adopters are your secret sauce. These tech-savvy trailblazers aren’t just your first customers; they are your unofficial product testers, marketers, and fan club all rolled into one. By tapping into their nerdy enthusiasm and sharp feedback, you can refine your product and craft a killer unique […]