For most startups, the founder is initially the most effective salesperson – carrying all of the passion for their brainchild in every conversation. Transitioning from founder-led sales to a scalable, repeatable sales process is a pivotal milestone for technology startups aiming to accelerate growth and achieve market dominance. This evolution involves shifting from the founder’s […]
Tag Archives: Revenue Growth
09
Sep
Sep
Technology startups often fall into the trap of believing that channel partners are motivated by innovation, product fit, or even a shared vision. While those factors may open the door, they won’t keep the door open. The hard truth? Channel partners are coin operated. They’re driven by one thing above all: making money. You might […]