When you’re selling a complex product, your target buyers need to understand its value, but that doesn’t mean you need a million-dollar marketing budget. In fact, with the right strategies, you can generate demand on a shoestring budget. If you’re a tech startup, especially in the B2B space, pay attention—here’s how to grab eyeballs without […]
Tag Archives: strategy
04
Oct
Oct
Let’s be blunt: if your product messaging isn’t hitting your ideal customer’s pain points—precisely—you’re wasting time and money. Spray-and-pray approaches to marketing are dead, especially in the competitive tech startup space. More isn’t better. It’s just more noise. Startups are notorious for broad messaging that tries to be “all things to all people,” and it’s […]
09
Sep
Sep
Technology startups often fall into the trap of believing that channel partners are motivated by innovation, product fit, or even a shared vision. While those factors may open the door, they won’t keep the door open. The hard truth? Channel partners are coin operated. They’re driven by one thing above all: making money. You might […]
02
Sep
Sep
All brands yearn to be memorable, making the temptation to craft a catchy slogan is ever-present. We’ve all seen the allure: a clever phrase that rolls off the tongue, sticks in the memory, and—if we’re lucky—becomes synonymous with a brand. But while a catchy slogan might win you a few points in a marketing meeting, […]
23
Aug
Aug
Harsh reality time: People don’t care about your product. They care about their problems. It’s a harsh truth, but one that every company needs to embrace. You might have the most innovative, groundbreaking product on the market, but if your messaging is focused solely on its features and benefits, you’re missing the mark. Why? Because […]
19
Aug
Aug
We live in an age of data abundance. Marketers are drowning in insights, analytics, and metrics. From engagement platforms to CRM systems, the tools promise to illuminate the perfect path to customer hearts and minds. But here’s a hard truth: excessive data can be a double-edged sword. Too often, we find ourselves paralyzed by the […]