Tag Archives: whole product marketing

Competitors Make Great Teachers but Even Better Roadkill

Crush your competition with expert marketing help from Klapproth Consulting.

A seasoned product executive colleague I know lives by the mantra, “Steal all good ideas.” For product, this is certainly sage advice, but not necessarily efficient when it comes to facing competitive threats and can unnecessarily burn a startup’s precious time and resources when not a priority. Founders must remain aware that the B2B battlefield […]