You’re a founder of a cutting-edge tech startup. Your product wields science-heavy wizardry only a PhD could love. But guess what? Engineering your idea is the easy part. The hard part – getting engineers to care – lies in marketing that’s not clever but credible, not flashy but functional. Demand Generation and GTM: No Longer […]
Category Archives: Lead Generation
Posts concerning marketing activities categorized within lead generation.
Advertising, Channel Strategy, Content Marketing, Content Strategy, Execution, Go-to-Market Strategy, Lead Generation, Marketing Strategy
Selling SaaS Like Socks Doesn’t Work – Here’s How to Find Marketing Channels
26
Mar
Mar
In the labyrinthine world of B2B SaaS marketing, believing in a universal channel strategy is as misguided as using a compass in a digital maze. Each tech startup is a unique beast, and taming it requires a bespoke approach. Let’s explore how to identify, understand, and leverage the most effective marketing channels for your complex […]
Brand, Content Strategy, Execution, Go-to-Market Strategy, Lead Generation, Messaging, Sales
Curating Trust – Engineering More Growth from Testimonials
19
Feb
Feb
The internet is basically a carnival of overhyped marketing claims—every SaaS solution is “game-changing,” every enterprise platform is “revolutionary,” and somehow, every product is “the industry leader.” Prospects have heard it all before, and frankly, they don’t believe us anymore. The only thing they do believe? Proof. And nothing delivers proof better than customer success […]
Execution, Go-to-Market Strategy, Lead Generation, Sales, Uncategorized
Stop Selling Alone – How to Clone Your Founder Sales Genius
29
Dec
Dec
For most startups, the founder is initially the most effective salesperson – carrying all of the passion for their brainchild in every conversation. Transitioning from founder-led sales to a scalable, repeatable sales process is a pivotal milestone for technology startups aiming to accelerate growth and achieve market dominance. This evolution involves shifting from the founder’s […]
Awareness, Execution, Go-to-Market Strategy, Lead Generation, New Product Introduction
Become Buzz-worthy – Create Demand for Products No One Knows They Need (Yet)
16
Dec
Dec
When money is no object, generating initial buzz is easy – just run a 60-second spot during the Super Bowl like Coinbase did in 2022. Nothing more than a floating QR code which took scanners to a promotional website, it generated so much traffic it crashed their app. For the majority of companies launching a […]
11
Nov
Nov
If you want to pull your prospects deeper into your sales funnel, middle of the funnel (MOFU) content is where you start working real magic. In the psychology of buying, MOFU is the stage of the marketing funnel where potential customers are considering a purchase. Prospects are no longer in the awareness stage and are […]
23
Aug
Aug
Harsh reality time: People don’t care about your product. They care about their problems. It’s a harsh truth, but one that every company needs to embrace. You might have the most innovative, groundbreaking product on the market, but if your messaging is focused solely on its features and benefits, you’re missing the mark. Why? Because […]
14
Aug
Aug
It should be intuitively obvious, but launching complex, technologically advanced products is dramatically different than a lifestyle brand. From the heady days of dot-com euphoria to the sobering realities of the Great Recession, I’ve helped many emerging brands and one constant remains: revenue is the lifeblood of a business. Yet, many startups get caught up […]