Done well, your product roadmap can convince enterprise customers your product is not only worth the investment now, but one they won’t outgrow in the future. Be warned though, if compelling outcomes are years away, you’ll delay sales rather than accelerate them. You poured your heart and sole into a gorgeous product roadmap – color-coded […]
Tag Archives: differentiation strategy
Content Marketing, Content Strategy, Go-to-Market Strategy, Positioning, Sales
Sorry, Your Innovative Product Isn’t “Scary” Enough to Change Behavior
15
Dec
Dec
If you think you’re selling innovation, you’re already two steps behind reality. Despite what your gut or your PR agency might be telling you, here’s the painful truth about technical audiences: engineers don’t buy innovation – they avoid risk. They tackle problems. They solve critical issues. They only change what they absolutely must because failure […]
Brand, Execution, Go-to-Market Strategy, Messaging, Positioning
The Proven Formula to Stand Out – Stop Trying to Be Everything to Everyone
26
Feb
Feb
Rising above the noise is simple, refuse to participate. There’s no arguing that today’s B2B technology landscape is saturated – particularly for AI – but startups have always faced formidable challenges of distinguishing themselves without succumbing to the pitfalls of overpromising or overspending. The key lies in strategic, cost-effective marketing that highlights genuine value and […]