You’re a founder of a cutting-edge tech startup. Your product wields science-heavy wizardry only a PhD could love. But guess what? Engineering your idea is the easy part. The hard part – getting engineers to care – lies in marketing that’s not clever but credible, not flashy but functional. Demand Generation and GTM: No Longer […]
Tag Archives: engineering marketing
Go-to-Market Strategy, Marketing Strategy, Messaging, Positioning
You’re Not Steve Jobs, and This Isn’t the iPhone
17
Jul
Jul
So, you think your B2B tech startup’s next-gen widget is the iPhone of [insert niche]? Newsflash: your hero fantasies won’t pay the bills. Crossing the chasm from idea to adoption isn’t about revolutionary press events – it’s about carving your own identity in a herd of look-alikes. First truth: B2B buyers aren’t dazzled by specs […]
Brand, Content Strategy, Execution, Go-to-Market Strategy, Marketing Strategy, Messaging, Sales, Value Proposition
Unsexy but Unstoppable: How to Make Your Boring Tech Irresistible
25
Jun
Jun
Not every product was born to sparkle – that doesn’t mean they won’t drive significant revenue. Some tech isn’t flashy, doesn’t demo like a magic show, and won’t make headlines at CES. But it’s damn useful. It’s the quiet engine behind real productivity, uptime, safety, savings, or control. The problem? Useful doesn’t equal attention-grabbing. And […]
Content Marketing, Go-to-Market Strategy, Marketing Strategy, Messaging, Positioning, Sales, Uncategorized
Nobody Cares About Your Science – Until You Make Them
17
Jun
Jun
You’ve built the next quantum-leap in biotech, AI, or industrial automation. Congrats. But guess what? That’s not enough – at least not initially. To make PEOPLE care, you’ve got to tell a story. You can’t pitch “the science”. Here’s why: Even the most buttoned-up technical buyers are human. Neuroscience says stories fire up smell, sound, […]
Content Marketing, Content Strategy, Go-to-Market Strategy, Presentations, Sales Enablement
Your Product Demo Is Too Smart for the Room
03
Jun
Jun
If your product demo feels like a TED Talk for engineers but your prospects are nodding off, you’ve got a problem. Too many B2B tech startups fall into the trap of showcasing their technology’s brilliance while forgetting the cardinal rule: customers don’t buy tools – they buy outcomes. The Misery-Miracle Gap Every great demo should […]
Content Marketing, Execution, Go-to-Market Strategy, Messaging, Positioning, Value Proposition
Your Customers Don’t Want a Platform. They Want a Solution to a $10M Problem
14
May
May
First things first: stop calling it a platform. No one cares. Look, I get it. You didn’t spend three years in a lab, on a whiteboard, or buried in code just to slap a few features into a single-purpose tool. You built a platform. Something elegant. Modular. Future-proof. Your baby can do anything. But here’s […]
Channel Strategy, Execution, Go-to-Market Strategy, Partner Strategy
Partner Ecosystems – The Secret Sauce for B2B Tech Startup Growth
07
May
May
If you could double, triple, or even quintuple your sales team at no cost and have them bring along a rolodex of existing customers, would you? For technology companies who’ve proven they have a marketable – and salable product – collaboration through a partner ecosystem can be gasoline on the fire. Enter the partner ecosystem: […]
Execution, Go-to-Market Strategy, Marketing Strategy, Pricing Strategy, Sales, Sales Enablement
Your Product is Great, It’s Just Not Worth Buying
09
Apr
Apr
Congratulations! You’ve developed a groundbreaking B2B technology product that could revolutionize the industry. But there’s a hitch—your sales are as flat as a pancake. The culprit? Your pricing strategy. Let’s dive into the art and science of setting, testing, and refining your pricing to ensure your product isn’t just great, but also irresistibly purchasable. The […]
Content Strategy, Go-to-Market Strategy, Messaging, New Product Introduction, Positioning, Value Proposition
They Bought First, They Speak Tech – Now Let Them Write Your Marketing Copy
05
Mar
Mar
Ignore your insiders, staff, investors, and consultants – early adopters are your secret sauce. These tech-savvy trailblazers aren’t just your first customers; they are your unofficial product testers, marketers, and fan club all rolled into one. By tapping into their nerdy enthusiasm and sharp feedback, you can refine your product and craft a killer unique […]
Brand, Execution, Go-to-Market Strategy, Messaging, Positioning
The Proven Formula to Stand Out – Stop Trying to Be Everything to Everyone
26
Feb
Feb
Rising above the noise is simple, refuse to participate. There’s no arguing that today’s B2B technology landscape is saturated – particularly for AI – but startups have always faced formidable challenges of distinguishing themselves without succumbing to the pitfalls of overpromising or overspending. The key lies in strategic, cost-effective marketing that highlights genuine value and […]
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