A seasoned product executive colleague I know lives by the mantra, “Steal all good ideas.” For product, this is certainly sage advice, but not necessarily efficient when it comes to facing competitive threats and can unnecessarily burn a startup’s precious time and resources when not a priority. Founders must remain aware that the B2B battlefield […]
Tag Archives: technology startups
Brand, Execution, Go-to-Market Strategy, Marketing Strategy
Marketing Is Not a Last Mile Problem. It Is the Business.
27
May
May
Let’s get one thing straight: if you think marketing is something you “add later,” you’re not building a business – you’re building a science fair project. The world doesn’t reward innovation. It rewards traction. And traction requires marketing baked in from day one – not bolted on after you’ve burned through your seed round. If […]
Go-to-Market Strategy, Marketing Strategy, Messaging, Sales, Uncategorized
Technical Superiority Is a Lie You Tell Yourself
20
May
May
You’ve built a marvel of engineering – a product that’s faster, smarter, and more elegant than anything else out there. But here’s the brutal truth: technical superiority alone won’t close deals. In the B2B world, especially for tech startups, success hinges not just on what your product does, but on how well you communicate its […]
Channel Strategy, Execution, Go-to-Market Strategy, Partner Strategy
Partner Ecosystems – The Secret Sauce for B2B Tech Startup Growth
07
May
May
If you could double, triple, or even quintuple your sales team at no cost and have them bring along a rolodex of existing customers, would you? For technology companies who’ve proven they have a marketable – and salable product – collaboration through a partner ecosystem can be gasoline on the fire. Enter the partner ecosystem: […]
Content Strategy, Go-to-Market Strategy, Messaging, New Product Introduction, Positioning, Value Proposition
They Bought First, They Speak Tech – Now Let Them Write Your Marketing Copy
05
Mar
Mar
Ignore your insiders, staff, investors, and consultants – early adopters are your secret sauce. These tech-savvy trailblazers aren’t just your first customers; they are your unofficial product testers, marketers, and fan club all rolled into one. By tapping into their nerdy enthusiasm and sharp feedback, you can refine your product and craft a killer unique […]