So begins another year complete with a fresh – and likely higher – revenue expectation from your board and yourself! While there may be a few reasons you’ve already identified by reflecting upon the previous year’s performance, if your sales team treats your customer like a compiler that needs debugging, you’re not selling – you’re […]
Tag Archives: b2b startup growth
Go-to-Market Strategy, Marketing Strategy, Messaging, Positioning
You’re Not Steve Jobs, and This Isn’t the iPhone
17
Jul
Jul
So, you think your B2B tech startup’s next-gen widget is the iPhone of [insert niche]? Newsflash: your hero fantasies won’t pay the bills. Crossing the chasm from idea to adoption isn’t about revolutionary press events – it’s about carving your own identity in a herd of look-alikes. First truth: B2B buyers aren’t dazzled by specs […]