So begins another year complete with a fresh – and likely higher – revenue expectation from your board and yourself! While there may be a few reasons you’ve already identified by reflecting upon the previous year’s performance, if your sales team treats your customer like a compiler that needs debugging, you’re not selling – you’re […]
Tag Archives: Explosive Growth
Content Marketing, Content Strategy, Go-to-Market Strategy, Positioning, Sales
Sorry, Your Innovative Product Isn’t “Scary” Enough to Change Behavior
15
Dec
Dec
If you think you’re selling innovation, you’re already two steps behind reality. Despite what your gut or your PR agency might be telling you, here’s the painful truth about technical audiences: engineers don’t buy innovation – they avoid risk. They tackle problems. They solve critical issues. They only change what they absolutely must because failure […]
Brand, Content Strategy, Execution, Go-to-Market Strategy, Marketing Strategy, Messaging, Sales, Value Proposition
Unsexy but Unstoppable: How to Make Your Boring Tech Irresistible
25
Jun
Jun
Not every product was born to sparkle – that doesn’t mean they won’t drive significant revenue. Some tech isn’t flashy, doesn’t demo like a magic show, and won’t make headlines at CES. But it’s damn useful. It’s the quiet engine behind real productivity, uptime, safety, savings, or control. The problem? Useful doesn’t equal attention-grabbing. And […]
Brand, Execution, Go-to-Market Strategy, Marketing Strategy
Marketing Is Not a Last Mile Problem. It Is the Business.
27
May
May
Let’s get one thing straight: if you think marketing is something you “add later,” you’re not building a business – you’re building a science fair project. The world doesn’t reward innovation. It rewards traction. And traction requires marketing baked in from day one – not bolted on after you’ve burned through your seed round. If […]
Content Marketing, Execution, Go-to-Market Strategy, Messaging, Positioning, Value Proposition
Your Customers Don’t Want a Platform. They Want a Solution to a $10M Problem
14
May
May
First things first: stop calling it a platform. No one cares. Look, I get it. You didn’t spend three years in a lab, on a whiteboard, or buried in code just to slap a few features into a single-purpose tool. You built a platform. Something elegant. Modular. Future-proof. Your baby can do anything. But here’s […]
Channel Strategy, Execution, Go-to-Market Strategy, Partner Strategy
Partner Ecosystems – The Secret Sauce for B2B Tech Startup Growth
07
May
May
If you could double, triple, or even quintuple your sales team at no cost and have them bring along a rolodex of existing customers, would you? For technology companies who’ve proven they have a marketable – and salable product – collaboration through a partner ecosystem can be gasoline on the fire. Enter the partner ecosystem: […]
Awareness, Messaging, Positioning
Eyeballs for Pennies – How to Generate Early Demand for Complex Solutions Without a Massive Budget
21
Oct
Oct
When you’re selling a complex product, your target buyers need to understand its value, but that doesn’t mean you need a million-dollar marketing budget. In fact, with the right strategies, you can generate demand on a shoestring budget. If you’re a tech startup, especially in the B2B space, pay attention—here’s how to grab eyeballs without […]
04
Oct
Oct
Let’s be blunt: if your product messaging isn’t hitting your ideal customer’s pain points—precisely—you’re wasting time and money. Spray-and-pray approaches to marketing are dead, especially in the competitive tech startup space. More isn’t better. It’s just more noise. Startups are notorious for broad messaging that tries to be “all things to all people,” and it’s […]
16
Sep
Sep
As a technology startup, you’ve developed a killer and unique product. But the real question is: How do you communicate its value to your prospective clients? The answer lies in a simple choice. Do you present the “carrot” — the sweet promise of positive outcomes? Or do you wield the “stick” — the warning of […]