You’ve built the next quantum-leap in biotech, AI, or industrial automation. Congrats. But guess what? That’s not enough – at least not initially. To make PEOPLE care, you’ve got to tell a story. You can’t pitch “the science”. Here’s why: Even the most buttoned-up technical buyers are human. Neuroscience says stories fire up smell, sound, […]
Tag Archives: marketing for engineers
Content Marketing, Execution, Go-to-Market Strategy, Messaging, Positioning, Value Proposition
Your Customers Don’t Want a Platform. They Want a Solution to a $10M Problem
14
May
May
First things first: stop calling it a platform. No one cares. Look, I get it. You didn’t spend three years in a lab, on a whiteboard, or buried in code just to slap a few features into a single-purpose tool. You built a platform. Something elegant. Modular. Future-proof. Your baby can do anything. But here’s […]